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Argyro Elisavet Manoli, MBA, Ph.D, is an Associate Professor in the University of Bergamo, Italy. Following a career as a marketeer working in the professional sport industry, she has maintained close links with the industry, ensuring that her academic research is focused on the nexus between theory and practice. Her scientific research focuses mainly on marketing communications management, and integrity and sustainability management mainly in the context of sport.
Twitter fans forced clubs to drop the ESL in 48 hours. What does this teach us about the power of collective voices in sport and beyond?
