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Federico Mangiò is a Tenure-Track Assistant Professor of marketing at the University of Bergamo, where he also earned his PhD. He has been a visiting scholar at the University of Southern Denmark and Cardiff Business School. His research explores branding and digital platform ecosystems, as well as market dynamics in technological industries, using text-as-data and digital methods. His work has appeared in leading journals, including the Journal of Advertising, Journal of Business Research, Journal of Interactive Marketing, and the Academy of Marketing Science Review.
Why are people so fascinated by ChatGPT? Explore how cultural imagination and public dialogue shape the social meaning of artificial intelligence.
