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Afiqah Amin is a Lecturer in School of Business and Economics at Universiti Brunei Darussalam, actively engaged in advancing research and pedagogy within the fields of entrepreneurship and consumer behaviour. Her academic work has appeared in high-impact journals, including Young Consumers and the Journal of Marketing Communications, and she has contributed to global, interdisciplinary projects across more than 70 countries. In recognition of her academic excellence, she has received the OpenLearning Award for Outstanding Micro-credentials Course Design, the UBD C3L Microcredential Award (Champion), and Best Presenter (Social Topic) at the 2nd ITTP-COVID19 Conference. She plays a key role in faculty development through curriculum innovation, micro-credential design, and committee service related to sustainability, student engagement, and public relations. She is highly active in technology integration for higher education, regularly participating in workshops on AI, content creation tools, and digital pedagogical practices.
Can social media algorithms really affect what you buy? New research explains how AI driven feeds increase impulsive buying behaviour.
